LivingSocial Tracking: Your Ticket to Seamless Experience Discoveries

Tracking pixels

LivingSocial, like many other online marketplaces, uses tracking pixels to understand how users interact with their website and emails. These tiny, invisible images (usually just 1x1 pixel in size) are embedded in emails and on web pages. They help LivingSocial collect data about user behavior, such as:

• Email opens: When you open an email from LivingSocial, the tracking pixel loads, letting them know you've opened the email.
• Link clicks: Clicking on links within the email, like a deal you're interested in, is tracked. This helps them see which offers are popular.
• Website activity: Tracking pixels on the LivingSocial website track which pages you visit, what you search for, and how long you stay on each page.

This data helps LivingSocial improve your experience by:

• Personalizing recommendations: By understanding your interests based on your activity, they can show you more relevant deals and experiences.
• Optimizing email campaigns: Knowing which emails and offers you engage with helps them send you more of what you like and less of what you don't.
• Improving website design and functionality: Tracking how users navigate the website helps them identify areas for improvement in terms of usability and design.

While tracking pixels might sound intrusive, they are a standard practice used by most websites and email marketers. The data collected is typically aggregated and anonymized, meaning it's not linked to your personal information like your name or address. However, if you're uncomfortable with this type of tracking, you can usually adjust your browser settings to block tracking pixels or manage your cookie preferences.

Cookies

We use cookies and other tracking technologies to improve your browsing experience on our website, to show you personalized content and targeted ads, to analyze our website traffic, and to understand where our visitors are coming from. By browsing our website, you consent to our use of cookies and other tracking technologies.

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. Cookies are used to remember your preferences, to keep track of the items in your shopping cart, and to provide you with relevant advertising.

We use the following types of cookies:

Strictly necessary cookies. These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies, services you have asked for, like shopping baskets or e-billing, cannot be provided.

Performance cookies. These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous

Mobile device IDs

Mobile device IDs are unique identifiers associated with your smartphone or tablet. These IDs, like the IMEI or advertising ID, help apps recognize your specific device. LivingSocial, like many other apps, might use these IDs to personalize your experience and improve their services.

For example, LivingSocial could use your device ID to:

Save your login information so you can access deals seamlessly.

Track your browsing history within the app to show you more relevant deals and recommendations.

Measure the effectiveness of their advertising campaigns.

Prevent fraudulent activities and enhance security.

You can usually manage how apps access and use your device ID through your device settings. If you're concerned about privacy, explore these settings to control how your information is being used.

Geolocation data

LivingSocial uses geolocation data to enhance your experience and connect you with exciting deals nearby. By understanding your location, LivingSocial can tailor its recommendations to your specific area, ensuring you never miss out on the best local offers. Whether it's a trendy new restaurant around the corner or a relaxing spa day downtown, LivingSocial uses your geolocation to curate a personalized feed of deals that are convenient and relevant to you. This feature eliminates the need to scroll through countless irrelevant offers and saves you time and effort in finding the perfect experience.

However, LivingSocial understands that privacy is paramount. You have complete control over your geolocation settings and can choose to share or disable it at any time. If you opt-in to share your location, LivingSocial only uses this information to enhance your browsing and purchase experience. Your data is always protected and never shared with third parties without your consent. LivingSocial believes in transparency and provides clear information about how your geolocation data is used, empowering you to make informed decisions about your privacy.

Website behavior

While this tracking is intended to enhance your experience, you have the option to limit or disable some of these tracking features. You can adjust your browser settings to manage cookies or opt out of certain types of email marketing. However, keep in mind that disabling these features might limit the personalization of your experience and you may miss out on deals tailored to your preferences.

Purchase history

Your purchase history is a detailed record of all your LivingSocial adventures. Think of it as your personal scrapbook of amazing experiences. You can easily access it anytime to review past purchases, view voucher codes, and even reminisce about those fantastic meals or relaxing spa days.

This feature comes in handy if you want to revisit a favorite restaurant, gift a friend with a similar experience, or simply need to double-check the date of that cooking class you attended. Your purchase history keeps everything organized and readily available. Just log into your LivingSocial account, navigate to your profile, and voila – your purchase history awaits!

Email engagement

Personalized offers

LivingSocial is known for its incredible deals on experiences, but did you know they take it a step further with personalized offers? By tracking your past purchases and browsing history, LivingSocial curates a selection of deals specifically tailored to your interests. Let's say you frequently purchase restaurant vouchers or spa deals. LivingSocial's tracking feature picks up on these patterns and suggests similar offers you're more likely to enjoy. This means less time scrolling through irrelevant deals and more time discovering hidden gems that match your preferences. This level of personalization enhances your experience on the platform, making it easier than ever to find and book your next adventure. So, the next time you're browsing LivingSocial, pay attention to the "Recommended for You" section – you might just stumble upon your next favorite activity without even having to search for it.

Feature	LivingSocial Tracking	Groupon Tracking (Comparison)
Tracking Method	Cookies, Pixel tracking	Cookies, Pixel tracking, Mobile App Tracking
Information Tracked	Purchases, Views, Clicks	Purchases, Views, Clicks, Location (if enabled)

Targeted advertising

LivingSocial uses tracking technologies to tailor your experience and show you ads that might actually pique your interest. Ever notice how an ad for that cooking class you were eyeing seems to follow you around the internet? That's targeted advertising in action. LivingSocial, like many other online platforms, uses your browsing data to understand what you're into. This includes things like the deals you click on, the activities you search for, and even the time you spend browsing certain categories.

This data helps LivingSocial paint a picture of your preferences, allowing them to showcase deals and experiences that align with your interests. While some might find this level of personalization a tad creepy, it's designed to enhance your browsing experience. After all, wouldn't you rather see deals tailored to your interests than random ads for things you have zero interest in?

However, if the thought of your data being used in this way makes you uncomfortable, you always have the option to adjust your privacy settings. LivingSocial provides tools to control the information you share and limit the extent of targeted advertising you encounter.

Data privacy concerns

LivingSocial, a popular platform for discovering and booking experiences, collects user data to personalize recommendations and improve its services. However, this data collection raises valid privacy concerns. Like many online platforms, LivingSocial tracks user activity, including browsing history, purchase history, and location data. While this information can enhance user experience by suggesting relevant deals and events, it also raises concerns about how this data is stored, protected, and potentially used.

Users should be aware of the extent of data collected and the implications for their privacy. LivingSocial's privacy policy outlines its data collection and usage practices. It's crucial for users to carefully review this policy to understand what information is being collected and how it's being used. Transparency is key, and users should have clear and easily accessible information about data collection practices.

While data collection can personalize experiences, users should have the option to control the amount of data collected and how it's used. Opt-out mechanisms for certain types of data collection, such as location tracking, can empower users to safeguard their privacy. It's essential for LivingSocial to prioritize data security measures to protect user information from unauthorized access, breaches, and misuse. Implementing robust security protocols and encryption methods can help mitigate these risks.

Opt-out mechanisms

LivingSocial values your privacy and provides you with options regarding the information we collect. If you prefer not to receive personalized recommendations or targeted advertising, you can adjust your tracking preferences or opt out of certain data collection practices.

Within your account settings, you can modify your communication preferences to control the promotional emails and notifications you receive. You can choose to unsubscribe from specific types of emails or opt out of all marketing communications.

LivingSocial uses cookies and similar technologies to enhance your browsing experience and deliver relevant content. You can manage your cookie preferences through your browser settings. You can clear existing cookies, block all cookies, or set preferences for specific websites.

LivingSocial may use third-party advertising partners to serve ads tailored to your interests. These partners may use cookies and similar tracking technologies to collect information about your online activities. You can opt out of targeted advertising from participating ad networks by visiting the Digital Advertising Alliance's consumer choice page or the Network Advertising Initiative's opt-out page.

Please note that opting out of personalized advertising does not mean you will no longer see ads from LivingSocial. The ads may be less relevant to your interests.

Data security measures

LivingSocial takes data security seriously and implements measures to protect your information. We use encryption to safeguard your personal and financial data during transmission and storage. Our systems are regularly monitored for vulnerabilities and attacks, and we have incident response plans in place to address any potential security breaches. We understand the sensitivity of location data and allow you to control how your location is used and shared through our tracking feature. You can choose to enable or disable location tracking at any time, and we provide options to manage your location history. We are committed to complying with applicable privacy laws and regulations to ensure the responsible handling of your data.